What is a website?

LOGOS explains a website, blog post

You don't have a website yet? You are for sure missing out on the endless opportunities that the Internet presents!!! You will be amazed at the incredible results that come along with taking your business online. How about you take that amazing step with LOGOS?

“Opportunities don’t happen, you create them.” Chris Grosser

  • Global access, 24 hours per day, 7 days a week.
    The most interesting thing about clients is that they prefer convenience over and above anything. People buy from you because you help them get what they want when they want it. With the Internet you can serve them at anytime from anywhere in the world with a click of a button.
  • Tap into a larger market.
    You wouldn't want your market to be limited to only your neighborhood, right? Imagine accessing over a billion people without being physically there? Take your brand, products and services across the borders, who knows who you’ll bump into online. The wider your catchment area, the more likely you will make that sale.
  • Credibility from your visitors.
    People want to be associated with a brand that is easily accessible at any time, a brand they can trust, a brand that is professional. People trust people, what others say about you speaks volumes. Having a website enables you get real time reviews and testimonials prospects can refer to any time to decide if to work with you or not.
  • Competitive edge.
    Well, it happens you are in the same line of business that 80% of the people in your location are. So how do you hope to stand out? Give yourself that unique business edge, transform from a brick and mortar approach to serving clients online. This increases your brand recognition and takes you ahead of your competition.
  • Consistent interaction with your customers.
    No magic satisfies clients like excellent customer service. Website features like email, news updates and live chat will build strong relationships with your customers. It also enables you get honest feedback about what your customers think about your services and products.

“A website is a virtual place on the internet where a business is set up to attract and serve clients with the help of computer web software.”

So what is really involved in getting a website?

Let’s imagine you have a business. The first thing you would want to do is register it, right? Then get a premise where clients can find you, right? Getting a premise means you need to furnish it; sensory packaging is very important in attracting and retaining clients. People respect and value brands that have invested in themselves, it says and means a lot. This is the exact process undertaken to get a website.

In brief, to get a website you need to:

  • Register Online – Domain Name Registration
  • Get premises – Web Hosting
  • Security (What's a premise without a padlock?) – Secure Socket Layer (SSL)
  • Sensory Packaging – Website Design
  • Visibility – Search Engine Optimization (SEO)